It's an exciting time at Ultamodan as our stores continue to grow and develop. To help push our brand image and create content which we feel reflects us and what we stand for, we made the decision to do regular photoshoots. This will allow us to shoot our favourite pieces from the new drops as well as some best sellers in a way that we want our clothes to be seen.
Our first shoot took place in November so you will have already started to see the images and videos roll out across the sites as well as our socials. We are very proud of what we achieved on the day and are looking forward to the next shoot which is being organised at the moment.
For November's photoshoot, we went with a theme of winter and festive parties. We opted for on-trend styles, lots of sparkles and glam looks. We shot some of our gorgeous evening gowns on the three wonderful models as well as some best sellers, including the Velvet Trouser Suit, Oversized Teddy Coat and Faux Fur Bubble Coat.
Everything we featured was hand picked by the fashion team and is available on the Ultamodan website now.
For the photos, we wanted to capture a feeling of inclusiveness, empowerment and joy. Lifting women up and ensuring they feel powerful is part of our brand so we hope that you agree the models did an excellent job at embodying that during the photoshoot.
The result is amazing and we couldn't be happier with how it went. We want to thank you for all for your support, we hope you love this months shoot as much as we do and we look forward to sharing even more new images in the coming months.